Notes

I have posted videos on YouTube since 2016, yet I never thought to share them on Instagram and Facebook. One hour with Jon Mowat's Video Marketing showed me what I missed.

Are you seeking truth, or are you just seeking validation? Here is a simple mindset test to help you examine how you respond when your deeply held beliefs are challenged.

In business, growth isn’t just a goal: it’s survival. Discover why marketing is far more than promotion: it’s the ultimate bridge between innovation, sales, and driving real action.

People do not just share content because it’s entertaining: they share it because it reflects who they are and what they desire. Discover key insights from Brent Coker’s Going Viral on leveraging human wants to create shareable content.

Great stories do not require extraordinary events: they come from recognizing the meaning in everyday moments. Here is what happened four days into practicing Matt Dicks’s "Homework for Life" from Stories That Stick / Storyworthy.

Marketing isn't just about trading products for cash, it’s about exchanging value, identity, and trust. Here is a breakdown of core digital marketing principles, from crafting a value proposition to PR Smith's 5Ss framework.

I first took the MBTI in 2013 and retook it in 2017, 2020, and 2023. Every time, the result was ENFJ, one of the rarest of the 16 types. Here is how the tests went, including one filmed on camera, and the time someone I had met only twice guessed my type in Northern Thailand.

Most of the HBR Guide to Being More Productive did not stick, but one quiz did. I scored Prioritiser by a narrow margin, so I am really a mix of four types. Here are my scores, six habits worth keeping, and what I will actually change.