Notes

Marketing isn't just about trading products for cash, it’s about exchanging value, identity, and trust. Here is a breakdown of core digital marketing principles, from crafting a value proposition to PR Smith's 5Ss framework.

I first took the MBTI in 2013 and retook it in 2017, 2020, and 2023. Every time, the result was ENFJ, one of the rarest of the 16 types. Here is how the tests went, including one filmed on camera, and the time someone I had met only twice guessed my type in Northern Thailand.

Most of the HBR Guide to Being More Productive did not stick, but one quiz did. I scored Prioritiser by a narrow margin, so I am really a mix of four types. Here are my scores, six habits worth keeping, and what I will actually change.